Email campaign automation system

Developing an email campaign automation system with personalized email chains and automated responses

PHP(Laravel), NodeJS, MySQLi


A USA based digital marketing company had been using a third party email marketing model. After gradually improving and reaching a larger customer base, the USA client decided to develop their own email marketing service through automation.

Project Duration

Facing the Challenge and Finding a Solution

The client had a strict time period of 2 months to complete the project.

It became an all hands on project since the time was very limited. 6 software engineers worked through out to develop an email campaign automation system that
● Collects emails through subscription campaigns installed in websites
● Emails the subscribed participants with marketing material
● Tracks if any particular links were clicked by a person
○ If clicked – the system automatically creates an email chain
● Analyses people’s behaviours and automatically creates personalized email chains
● Analyses responses and creates automatic responses that creates a personal feeling
● Email broadcasting
● Can connect client’s own email addresses to the platform

Within 1 month and 18 days, SperaLabs was able to hand over the entire project of the Email campaign automation system.


The system that was created as an internal project soon produced successful results, and was converted into a service platform to all marketeers. It now works in a subscription method where $9.95 is charged for 25,000 automated emails per month. The client now has 180+ subscribed marketing personnel’s using the system on a monthly basis.

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